Quan Hoang Vuong
FPT University, FSB School of Business; firstname.lastname@example.org
Nancy K. Napier
Boise State University; email@example.com
In this essay, we share our experience and learning about the value of, and the difficulty associated with, conducting and presenting scientific studies in ways that are both simple (understandable) and beautiful (appealing to the reader). We describe some “aha moments” of insight that led to changes in the way we approach and present research, some of the actions we took, and lessons we learned
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