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Academic research: the difficulty of being simple and beautiful

Issue: 43(2) May 2017. Essays Pages 32 – 33

Quan Hoang Vuong
FPT University, FSB School of Business;

Nancy K. Napier
Boise State University;


In this essay, we share our experience and learning about the value of, and the difficulty associated with, conducting and presenting scientific studies in ways that are both simple (understandable) and beautiful (appealing to the reader). We describe some “aha moments” of insight that led to changes in the way we approach and present research, some of the actions we took, and lessons we learned

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